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Advertisement and publicity measures are sensitive to promote medical services. The media should be very reasonable while charging for advertisements. While advertising, the organizations should be creative with the information.
Above the line (ATL) advertising is when mass media is used to promote various brands. They are done through the conventional media like radio, TV, internet. Through it, advertisements reach to mass audience. Below the line (BTL) involves pamphlets, stickers, banners, sampling at malls etc. It’s basically a direct consumer outreach.
It contains audio-visual information and hence it is most effective because a story is easily and well understood with moving images and audio.
It can prove to be most effective advertising strategy if it is planned and executed properly. This type of advertising involves outdoor activities like banners, flags, hoardings, etc. placed at various locations.
This is the type of advertisement we see daily on our phones or tablets. It allows the customers to interact with the organization.